定性預(yù)測(cè)(qualitative5 forecasting)

　　定量預(yù)測(cè)(quantitative6 forecasting)

　　企業(yè)戰(zhàn)略(enterprise strategy)

　　企業(yè)使命說(shuō)明書(mission statement)

　　戰(zhàn)略經(jīng)營(yíng)單位(strategic business units , SBU)

　　波士頓矩陣(Boston matrix)

　　通用電器公司方法(the General Electric Model , GE)

　　市場(chǎng)吸引力(marketing attractiveness)

　　業(yè)務(wù)實(shí)力(business attractiveness)

　　密集型增長(zhǎng)戰(zhàn)略(intensive growth strategies)

　　市場(chǎng)滲透(market penetration7 strategy)

　　市場(chǎng)開(kāi)發(fā)(market development strategy)

　　產(chǎn)品開(kāi)發(fā)(product development strategy)

　　一體化增長(zhǎng)戰(zhàn)略(integrative growth strategies)

　　前向一體化(forward integration8)

　　后向一體化(backward integration)

　　水平一體化(horizontal integration)

　　多角化增長(zhǎng)戰(zhàn)略(diversification9 growth strategies)

　　同心多角化(concentric diversification)

　　水平多角化(horizontal diversification)

　　復(fù)合多角化(conglomeration10 diversification)

　　市場(chǎng)營(yíng)銷戰(zhàn)略(marketing strategy)

　　市場(chǎng)營(yíng)銷組合(marketing mix)

　　市場(chǎng)營(yíng)銷組織(marketing organization)

　　職能型組織(functional11 organization)

　　地區(qū)型組織(regional organization)

　　產(chǎn)品管理型組織(managerial organization of product)

　　市場(chǎng)管理型組織(managerial organization of market)

　　公司與事業(yè)部型組織(organization of corporation and business unit)

　　市場(chǎng)營(yíng)銷管理(marketing management)

　　市場(chǎng)營(yíng)銷計(jì)劃(marketing planning)

　　市場(chǎng)營(yíng)銷方案(marketing program)

　　市場(chǎng)營(yíng)銷控制(marketing controlling)

　　市場(chǎng)競(jìng)爭(zhēng)(market competition)

　　完全競(jìng)爭(zhēng)(market leader)

　　非完全競(jìng)爭(zhēng)(imprecate competition)

　　壟斷競(jìng)爭(zhēng)(monopolistic competition)