BEC商務(wù)英語(yǔ)中級(jí)閱讀經(jīng)典練習(xí)題
為了方便大家備考bec的高級(jí)，下面小編給大家?guī)?lái)BEC商務(wù)英語(yǔ)中級(jí)閱讀經(jīng)典練習(xí)題，預(yù)祝大家取得高分。
BEC商務(wù)英語(yǔ)中級(jí)閱讀經(jīng)典練習(xí)題
Getting the price right
A、Chief executives need to pay more attention to pricing, according to Roberto Lippi of the Apex Group, a consultancy that offers advice on pricing strategy. He accepts that low inflation figures in many industrialised countries makes raising prices tough, but argues that this should not necessarily deter companies. He gives the example of the airlines, which, with their minimum stay requirements and massive premiums for flexibility, led the way in sorting customers into categories, based on their willingness to pay.
B、The key to pricing is to avoid alienating customers. As Lippi points out, once a bad price has been established, it can be very difficult to turn the situation around. He gives the example of a consumer goods company that went bankrupt largely because it did not price its digital cameras properly. In contrast, he cites the case of a Swiss drug company that introduced software for every sales representative's laptop, enabling them to provide consistent and accurate price quotes. To help staff with this innovation, the company also created a new post of director of pricing strategy.
C、Many of today's managers have the benefit of modern technology to help them with pricing. Supermarket chains, for example, can easily track customers' 'elasticity' - how their buying habits change in response to a price rise or a discount. But although a company can now measure this sort of thing in a more sophisticated way, following basic rules is still the most common way of setting prices. Most bosses still worry more about their costs than the prices they charge; one recent survey found that they spend as little as 2% of their time on pricing.
D、One popular approach to pricing is illustrated by the car companies that charge extra for product add-ons such as electric windows, instead of offering them as part of the standard price. Although many customers are prepared to pay extra, Lippi recommends that companies make sure that price differences reflect real differences in the product, either in quality or in the extra service on offer. The worst approach is to try to keep the pricing structure secret from customers. Nowadays, that is more likely to lead to lost contracts than large profits
BEC商務(wù)英語(yǔ)中級(jí)閱讀經(jīng)典練習(xí)題講解
這篇文章主要是關(guān)于定價(jià)(pricing)的。題目算是閱讀第一部分里比較隱晦的了。四個(gè)部分分別介紹了影響定價(jià)的一些因素。第一題，公司沒(méi)有合理定價(jià)。答案是B段引用的一個(gè)例子：He gives the example of a consumer goods company that went bankrupt largely because it did not price its digital cameras properly.因?yàn)闆](méi)有對(duì)數(shù)碼相機(jī)合理定價(jià)，所以一個(gè)消費(fèi)品公司破產(chǎn)了。和第一題吻合。Consumer goods: goods such as food, clothing, etc. bought and used by individual customers消費(fèi)品。第二題，大環(huán)境使得漲價(jià)很困難。答案是A段，有點(diǎn)不太明顯，甚至可能需要點(diǎn)經(jīng)濟(jì)學(xué)基礎(chǔ)：He accepts that low inflation figures in many industrialised countries makes raising prices tough, but argues that this should not necessarily deter companies。很多工業(yè)國(guó)家的低通貨膨脹率使得漲價(jià)變得困難。通貨膨脹率是衡量一國(guó)宏觀經(jīng)濟(jì)的重要指標(biāo)，也就是這題所說(shuō)的context。低通貨膨脹率，說(shuō)明經(jīng)濟(jì)不太景氣，漲價(jià)會(huì)很困難。deter: to make sb decide not to do sth or continue doing sth阻礙第三題，公司隱瞞定價(jià)策略的后果。答案是D段的最后一句：The worst approach is to try to keep the pricing structure secret from customers. Nowadays, that is more likely to lead to lost contracts than large profits.最壞的方法是試圖讓定價(jià)結(jié)構(gòu)對(duì)消費(fèi)者保密。今天，它更有可能導(dǎo)致失去合同而不是大的利潤(rùn)。第四題，一個(gè)公司確保定價(jià)準(zhǔn)確的方式。答案是B段的這么一句：a Swiss drug company that introduced software for every sales representative's laptop, enabling them to provide consistent and accurate price quotes。一個(gè)瑞士的醫(yī)藥公司為每一位銷售代表的手提電腦引進(jìn)了軟件，確保他們提供持續(xù)準(zhǔn)確的定價(jià)。這里的accurate對(duì)應(yīng)于precision，引進(jìn)的軟件就是方式(means)。第五題，公司了解降價(jià)的后果。答案在C段，但是不那么明顯：Supermarket chains, for example, can easily track customers' 'elasticity' - how their buying habits change in response to a price rise or a discount.大的超市可以輕易追蹤客戶的彈性—他們的購(gòu)買習(xí)慣是如何對(duì)漲價(jià)或打折做出反應(yīng)的。這個(gè)題需要理解一個(gè)常見(jiàn)的經(jīng)濟(jì)學(xué)術(shù)語(yǔ)：彈性。elasticity ：the extent to which people want to buy more or less of a product or service when its price changes。這個(gè)術(shù)語(yǔ)的概念基本吻合第五題所說(shuō)的。能夠了解客戶的需求彈性，也就了解了漲價(jià)或者降價(jià)的效果。第六題，對(duì)產(chǎn)品定價(jià)首要的是根據(jù)客戶所愿意支付的。答案是A的最后一句：based on their willingness to pay.。集于他們的支付意愿。這里的based on對(duì)應(yīng)于the first sector。第七題，粗糙的定價(jià)準(zhǔn)則的廣泛應(yīng)用。答案在C段，有點(diǎn)隱晦：But although a company can now measure this sort of thing in a more sophisticated way, following basic rules is still the most common way of setting prices.雖然公司可以用一種更復(fù)雜的方式來(lái)衡量，遵守基本的規(guī)則仍然是定價(jià)的最普遍的方式。BUT是個(gè)信號(hào)。rough可以從反面對(duì)應(yīng)于sophisticated,, the most common way對(duì)應(yīng)于widespread use。
商務(wù)英語(yǔ)系列講座:A motivation survey
這一課，我們就將講到展示自我的一些技巧，和如何向他人介紹自己從事的行業(yè)、工作單位和部門。在學(xué)習(xí)的過(guò)程中，要注意介詞的正確使用和固定搭配呀，這可是本課的重點(diǎn)。
下面，就讓我們先來(lái)看看本課的重點(diǎn)詞匯和句型。預(yù)習(xí)
colleague 同事
software development 軟件開(kāi)發(fā)
Sales Director 銷售主管
the Accounts Department 會(huì)計(jì)部
I haven't seen you around before 我以前在這兒沒(méi)見(jiàn)過(guò)你。
What do you do (for a living)? 你做什么工作(謀生)?
I work for Manders. 我為曼德斯公司工作。
I work at Manders. 我在曼德斯公司工作
I'm in computers. 我是搞計(jì)算機(jī)的。
I'm on the market research side. 我搞市場(chǎng)調(diào)研。
I'm on the Sales Department. 我在銷售部工作。
Nice to meet you again! How are you, my dear friend?
昨天，您學(xué)會(huì)了自我介紹和介紹別人，通過(guò)這些方法您可以結(jié)識(shí)到許多同事。 但是聰明的你一定知道僅僅讓別人記住自己的名字是不夠的， 還要學(xué)會(huì)presenting yourself展示自己，在社交中采取positive attitude 積極主動(dòng)的態(tài)度。
下面我們就來(lái)看看Peter King 在公司的Annual Party年會(huì)中是怎樣展示自己的吧。
John: Nice to meet you, Peter. What do you do for a living?
Peter: I'm in computer-- software development. What about you, John?
John: Oh, I work for Manders-in the Personnel Department. Not a bad job.
Peter: Is that one of your colleagues over there?
John: Yes, that's Susan. She works in the Accounts Department.
Let me introduce you.
聽(tīng)完上面兩個(gè)人的對(duì)話，現(xiàn)在知道如何presenting yourself了吧，
其實(shí)工作很能反映一個(gè)人的專業(yè)和能力，所以在初次見(jiàn)面時(shí)談?wù)摴ぷ魇莻€(gè)很好的了解對(duì)方和展示 自己的方法。但是如何問(wèn)別人的工作情況呢?對(duì)話中用 What do you do for a living?
一個(gè)非常常用的提問(wèn)工作的句型。當(dāng)然，也可以只說(shuō)What do you do ?
不過(guò)，在這里我們要注意的是在談?wù)摴ぷ鲿r(shí)，我們通常用一般現(xiàn)在時(shí)。
另外living在這兒是"生活，生計(jì)"的意思，所以談到"謀生"就可以用earn one's living
在對(duì)話中，您還能見(jiàn)到許多語(yǔ)氣詞，像well ，Oh等。這樣的詞能使您的英語(yǔ)聽(tīng)起來(lái)很生動(dòng)。
在別人向您介紹完他的工作后，你還可以加些如：
not a bad job. / That's interesting. 之類評(píng)價(jià)的話，讓別人覺(jué)得您在認(rèn)真地聽(tīng)他的講話。
下面我們?cè)賮?lái)聽(tīng)一段關(guān)于"展示自己"的講話：
Peter: Hello, I'm Peter.
Sarah: I'mSarah. I haven't seen you around before.
Peter: No, I've just started work for Manders. I'm in the Software Section.
Sarah: What do you do there?
Peter: Oh, I'm on the software development side. And you?
Sarah: Well, I've been with Manders for years. I'm Mr Field's Personal Assistant.
He's the Sales Director.
Peter: Ah, I haven't met him. Is he here?
Sarah: Yes, that's him. Let me introduce you.在這段對(duì)話中，我們遇到了幾個(gè)的描述工作關(guān)系不同的句型。
如：I'm on the software development side.(我主要做軟件開(kāi)發(fā)工作)
在英語(yǔ)中不同的介詞可以表明不同的工作關(guān)系。這是中國(guó)人往往容易弄錯(cuò)的地方。
但我們一個(gè)個(gè)來(lái)看，你就會(huì)發(fā)現(xiàn)這其實(shí)并不難：
I work for Manders. [他們是我的雇主]
I work at Manders. [指地點(diǎn)]
I work with Manders. [暗含一種合作關(guān)系]
I'm in computers. [工作類型或工作關(guān)系]
I'm on the market research side. [工作類型或工作關(guān)系]
I'm on the Sales Department. [具體工作地點(diǎn)]
另外，Sarah在對(duì)話中還提到一句：
I haven't seen you around before.( 我以前從未見(jiàn)過(guò)你)。
你一定很熟悉"副詞"around，它表示"在附近，周圍"。我們?cè)倏磧蓚€(gè)例子：
Look around 向周圍看;
travel around the world 周游世界。
現(xiàn)在，你學(xué)會(huì)了詢問(wèn)工作和說(shuō)明工作關(guān)系的幾種方法，以及語(yǔ)氣詞的應(yīng)用。
下面我們?cè)僦v講如何推動(dòng)交談的技巧……哎呀，好象肚子在咕咕地叫耶，原來(lái)是supper time了。
好了，這個(gè)話題我們就下次再講吧。Goodbye!
BEC高頻詞匯：leadership training
1.leadership training 領(lǐng)導(dǎo)技巧培訓(xùn)
例句：It’s a good idea to invest in a month or two of leadership training.
花上一、二個(gè)月的時(shí)間參加領(lǐng)導(dǎo)技巧培訓(xùn)，是個(gè)不錯(cuò)的主意。
2.legal action 法律訴訟
例句：Employers must take sufficient steps to protect non-smoking employees from tobacco smoke or they might be faced with legal action.
雇主必須采取足夠措施，保護(hù)不吸煙員工免受香煙損害，否則他們將有可能面對(duì)法律訴訟。
3.ledge book 分類賬
例句：All aspect of bookkeeping are covered, including sales and ledge books, petty cash and final accounts.
課程內(nèi)容涵蓋了記賬的所有方面，包括銷售額和分類賬，小額現(xiàn)金及決算賬目。
4.lecture theatre 梯形教室，梯形報(bào)告廳
5.legal aid 法律援助
例句：She was eligible for legal aid.
她有資格獲得法律援助。
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BEC商務(wù)英語(yǔ)中級(jí)閱讀經(jīng)典練習(xí)題
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