李寧英文廣告詞
李寧英文廣告詞
李寧的廣告語(yǔ)的創(chuàng)作是一項(xiàng)需要靈感與不斷創(chuàng)新工作，廣告語(yǔ)的文體形式并無(wú)定式，需要從業(yè)者在具體工作中不斷創(chuàng)造和完善。下面是學(xué)習(xí)啦小編帶來(lái)的關(guān)于李寧英文廣告詞的內(nèi)容，歡迎閱讀!
李寧的廣告詞
1. A new generation of hope in China. This is Li Ning, the first advertising language Li Ning initially positioned to make a sports fashion sports brand, become an indispensable part of people's lives. Li Ning card should be pro-and, attractive, stylish. But this phrase does not seem to catch the upper lip with the fashion, as more well-known local brands, Li Ning, although conservative slogan, but also timely.
2: the wonderful left to their own. This one slogan have follow Nike "just do it" suspects, some people think that the beginning is followed by Li Ning followed in the footsteps, both from the LOGO, but also advertising language, from here I think Li Ning is not to follow, but Li NingNot to establish their own brand positioning on the difference, "the wonderful stay yourself" emphasis on individualism, in line with the target market psychology.
3: the beauty of sports world sharing. Li Ning began to determine the positioning of sports brands, in 1998, Li Ning, Foshan, the first company in Foshan, China built the first sports apparel and shoes design and development center; 1999, Li Ning and SAP companies, the introduction of AFS clothing and footwear In 2004, Li Ning, the company successfully listed on the Hong Kong Stock Exchange board, became the first overseas-listed Chinese sporting goods business; in 2005, Li Ning, the company has become the official NBA co-operation Partners; in 2006, Li Ning, China's official market as ATP partners. But these two words can not be said to be a wonderful ad, but also test does not go in the end Li Ning is a high-end or low-end, in fact, Li Ning, or so far caught in the international high-end and local low-end.
4: excellent, from the character. Perhaps caught in the embarrassment between the high-end and low-end, Li Ning began to shape high-end sports brand, this ad language correctly passed the "my product excellent" information, but did not explain why consumers want to buy Li Ning. Unlike the "just do it" "drip fragrant" "diamond forever, a permanent stay." These slogans, concise concise, novel and unique, full of fun.
5: everything is possible! This is the most widely disseminated Li Ning, a slogan, but also accompanied by the rapid growth of Li Ning. "Everything is possible" is the voice of the movement is the voice of young people, is the voice of the Chinese people! I think at this time Li Ning really found himself, to find a real call from the hearts of consumers. But it is regrettable that Li Ning in the product innovation did not keep up with the pace, so that the target consumer and the actual buyers of serious dislocation, brand aging, lack of personality, mediocre, by consumers as fashionable layman. Li Ning's product designers attitude is very simple, they think good equipment is prepared for serious sports, do not need too much fancy decoration and excessive modification. While focusing on professional sports routes, Li Ning brand and fashionable life how to integrate, but also can not make consumers feel awkward? By Western sports symbols suppressed for a long time the Chinese local sports brand, how to express the brand connotation and the East Cultural tension? How to make a professional sports brand more fashionable, close to the hearts of young consumers?
6.Let the change happen Make The Change. After market research and numerous discussions, Li Ning, the company decided to challenge Mr. Philip Kotler's advice - "to establish the position to go after it will be very difficult to change." June 30, 2010, Li Ning in Beijing Yizhuang Production base held a press conference, announced its follow-up for many years Li Ning LN official logo for the "Li Ning cross-action" new logo alternative. At the same time, Li Ning's new ad "make the change" to overwhelming the rapid occupation of the TV, subway, network and other media, "90 after Li Ning" lightning type font impact on consumer attention.
李寧的英文經(jīng)典廣告語(yǔ)
1 Everything is possible
2 is not I like unconventional --- A BING
3 I just can not agree with the same rigid - lindane
4 Do not take the old and I compare with others --- LOLA
5 I only care and his inch inch to contest - Isinbayeva
The way you have arranged for me always makes me get lost
7 along the old map can not find the New World --- Baron Davis
Make the changes happen
9 movement of the United States, the world share!
10 I exercise I exist!
11 wonderful to yourself!
12 China's new generation of hope!
英文廣告詞
1、
I do not like the unconventional,
I just can not agree with the same.
Do not take the old and I compare others,
I only care and his inch inch to contest.
The way you have arranged for me always gets me lost.
No new continents along the old map.
Let the change happen
Make The Change
2、
Who can make opponents fear?
Who can be king in the basket?
Who can take three NBA championship mvp?
Who can win the fifth championship ring?
The world is mine!
Li Ning
Everything is possible
3、
"Everything is possible," Li Ning, the sports brand, from birth to today has been with Nike, Adidas and other international brands to compete. Li Ning has gradually become a "Chinese spirit" of the masterpiece. Li Ning's development proved that "everything is possible" phrase. Beijing 2008 Olympic Games has come to the door, the movement has swept the national movement, and Li Ning, the national brand has been deeply rooted, it all verified that "everything is possible!"
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