高度的評(píng)價(jià)英文版(2)
高度的評(píng)價(jià)英文版篇三
January 8, the SARFT to listen to viewing center in 2009 No. 3 "listen to watch" on the published entitled "Hubei Ridge Ridge> program brand innovation service new rural construction," the research report, specifically to promote the province Innovative program columns, the typical experience of the implementation of brand projects. State Administration of Radio, Deputy Director Hu Zhanfan in the clear sample on the instructions: "Ridge up" adhere to a few years to do the peasant masses of friends, is not easy, worthy of praise. ''
The research report of the State Administration of Radio, Film and Television fully affirmed the guiding ideology, creative planning and a series of organization and implementation measures for the implementation of the "Ranghangxing" brand strategy in our province's broadcasting and TV system. The "Ridge Upward Rendezvous Program"Focus on the development of agriculture, rural progress, the peasants get rich propaganda party advocate, fastened the theme of the times, served the center work; work hard in the program close to rural simplicity of the original ecological fresh material reflects the farmers basic necessities,To reflect the real needs of farmers, take the initiative to adapt to the broad masses of farmers are most concerned about, the most direct and most realistic needs, become farmers to become rich friends of the mentor of the rich and the good of the mentor and his wife, ; In leading the whole society to participate in the construction of new countryside, chorus' work hard for the whole society to participate in the construction of new countryside provides a good platform to greatly meet the spiritual and cultural needs of the masses of farmers, the party committee and government to promote the work of a powerful tool, By the majority of farmers welcome and love.
In recent years, Hubei Radio and Television System innovation program content and form, meticulous planning, organization and implementation of the province's radio and television "Ridge uplink" brand strategy.Through the joint efforts of the provincial radio and television departments and a solid and steady and effective progress, "Ridge uplink" brand strategy to take shape, the initial results, to explore a provincial radio and television services to new rural construction effective way.
First, establish a typical, well-supported and cultivated Jingzhou TV "Ridge uplink" brand
1, adhere to the service and innovation, Jingzhou TV "Ridge uplink" to practice, three close to the 'important positions
In 2002, Jingzhou TV Station in Hubei Province launched the "Ridge Uplift" section. To promote the healthy development of Jingzhou rural economy, promote the party's policy of supporting agriculture and benefiting farmers to help farmers solve outstanding contradictions and problems, take the initiative to adapt to the "three rural" problem,Agriculture, forestry, science and technology, aquatic products and public health, and set up the Agricultural Expert Service Corps in the areas of planting, breeding, plant protection, processing of agricultural products, sanitation and epidemic prevention and so on all the year round, the farmers are most concerned about, the most direct and most realistic needs. Free for farmers to provide agricultural, agricultural services, to help farmers to solve a number of technical problems. , The reporter also with real feelings to explore rural plain original ecological fresh material, with the drama, story, folk songs, folk songs, drums, athletics, games and other farmers tastes program form, reflecting farmers' basic necessities, emotions , The inner world and the true story, so that the program practical, interesting and participatory organic unity, by the Jianghan Plain, the majority of farmers concern and love. According to incomplete statistics, more than 6 years to the column received a total of more than 180,000 letters, received more than 100,000 calls for the farmers to do more than 30,000 pieces of practical, there are hundreds of thousands of farmers to participate in live program recording.
2, focus on excavation and cultivation, Jingzhou TV "Ridge uplink" to serve the construction of new countryside brand column
On the Jingzhou "Ridge uplink" column of innovation and excellence, Hubei Radio and TV Bureau from beginning to end to give enough attention and attention to the column growth and construction devoted a lot of effort. Timely help them sum up experience, a clear positioning and purpose of the program in a timely manner to promote and publicize, give encouragement. Since 2006, Hubei Bureau of Jingzhou TV "Ridge uplink" section and its experience for more than 10 times research, that its successful experience: First, identify a close to the agricultural reality, close to rural life, close to the needs of farmers; The fourth is in the process of serving the construction of new socialist countryside, leading the whole society to participate in the "chorus." In the process of building a new socialist countryside, the whole process of building a harmonious socialist countryside, the construction of a harmonious culture of perseverance to carry out publicity and innovation and excellence; three focus on brand building, In September 2006, the Hubei Provincial Bureau and the Propaganda Department of the Provincial Party Committee jointly issued the Decision on Recognition of the Column of Jingzhou TV Station, calling on the journalists of the province to study the spirit of innovation and excellence in exploring the media service. Three agricultural "effective way.
Second, the promotion and popularization, the full implementation of the province, "Ridge uplink" brand strategy
In 2008, the Hubei Bureau to promote the "Ridge uplink" brand and its experience, the implementation of the province "Ridge uplink" brand strategy as an important breakthrough in publicity and innovation throughout the year one of the two key tasks. In early April of this year, Hubei Bureau held in Jingzhou, the province's outstanding TV section "Ridge uplink" brand promotion site. Participated in the city (state) radio and television bureau director, TV station director, to the agricultural television program planner heard the Jingzhou television experience introduction, participated in the Jingzhou "Ridge uplink", spring to flower base "large television activities, to experience "Ridge on the line" on the Jianghan Plain masses of peasant masses of great influence and strong appeal. Activities on the same day, the public security county flower base station village is full of festive atmosphere, the village and the surrounding villages and towns more than 30,000 farmers in the rain to participate in the ridge upstream organization of agricultural resources, science and technology, literary fair. In the spring to flower base 'performance scene, ridge upstream farmer troupe performed farmer favorite literary programs. Bursts of applause, laughter, a true expression of the peasants of the spiritual and cultural aspirations of the outstanding radio and television
Brand column of love.
Hubei Bureau of party groups attach great importance to the province's "Ridge uplink" brand strategy to promote the work, made several specific deployments. In the process of planning and opening up the "ridge on the line", the Hubei Bureau has repeatedly stressed that the homogeneity to go around the start, differentiated development of the road, it is necessary to conscientiously study Jingzhou "ridge on the line" experience, adhere to Jingzhou " "The purpose and style, but also to strengthen innovation and excellence, into the local cultural elements, with the local characteristics of the" Ridge uplink "to the agricultural program.In late August, the Hubei Bureau also held to promote the "Ridge uplink" brand strategy seminar, inviting some experts focus on the consultation submitted around the "Ridge uplink" program with sample. Guide the province "ridge uplink" to improve program quality and service level. The experts confirmed that the units in a relatively short period of time as required careful planning, run "Ridge uplink" section, that the purpose of the program and positioning accurate, close to the content, in the performance of some new exploration, is very valuable . At the same time, the experts also pointed out that "Ridge uplink" to the program content, performance techniques need to be further improved. Such as material, some units from the production and economic point of view reflect more from the farmers basic necessities, living conditions, emotions, spiritual life and so on is not enough; theme, some units of the type of program description process more, The inner world is not enough, does not reflect the difference between agricultural news and political news; expression, and some units broadcast moderator is not lively, need to further strengthen the integration with the audience; production, some rough, more follow the original agricultural news Of the arrangement.Provincial Bureau in a timely manner to the views and opinions of experts around the guide to improve and improve around.
After nearly six months of carefully polished around the deepening of the "Ridge uplink" brand concept, "Ridge uplink" program has become a television program in the running of the scenery business cards, farmers have become the favorite program, gradually become a new rural construction services An important force. At present, most of the city and state bureaus and bureaus in Hubei Province have set up the "Ridge Uplift" section, which provides information on breeding, breeding techniques, farmer stories, agricultural weather and hotline. Time broadcast, by the masses generally welcomed by the party committee and government leaders attach importance to and support the ratings effect is good.
After the Third Plenary Session of the 17th Central Committee of the Communist Party of China (CPC) was held, the "Ridge Uplift" was organized in accordance with the unified arrangements of the Hubei Bureau. Through various activities and various forms, the spirit of the plenary session was publicized. Through the entertainment activities, the people loved the language expression, Yu Yue, enhance the propaganda effect, serve the center work, fasten the theme of the times, enhance the "Ridge uplink" influence.
Third, innovation excellence, "Ridge uplink" brand strategy to achieve initial results
1, "Ridge uplink" program in close to the efforts to become farmers, their own programs'
From the perspective of ordinary farmers to start, around the masses of the production and life, the spirit of style to make a fuss, with a simple, concrete (Figure), with the simple, specific, , With the masses loved and accepted forms of expression, to show rural new look, reflecting the aspirations of farmers, highlighting the rural fresh air.
Jingzhou TV to further deepen the "Ridge uplink" brand building, and constantly enrich the brand content, innovative brand, expand the brand extension, column information covers a broader, closer to the performance approach, participation, interaction is more common, more diverse forms of activities, brand value more Prominent, in the majority of the masses of the masses of the attraction, the influence to further enhance the service "three rural" more effective, but also to create a more lucrative economic benefits. January to August this year, "Ridge uplink" column has been pulling agricultural advertising up to 14 million yuan, better play "Ridge uplink" brand leading role. Other places to follow up quickly, the development of good momentum, such as the door "Ridge uplink" content close to strong, rich activities, but also a certain interactive, participatory and interesting. Xiangfan "ridge on the line" well-produced, large amount of information, service and strong. Shennongjia "Ridge uplink" combined with forest characteristics, with local cultural characteristics, the host better into the peasant masses. Yichang "Ridge uplink" in September since the launch, broadcast a total of 12 programs, only from Yichang City ratings share, "Ridge uplink" from the 83 channels in September at the same time viewing share of 18, rose to October 3 bits. Jingmen, Xiaogan, Shiyan and other places "Ridge uplink" program from the original agricultural program revision, the content of the close, performance methods and other aspects of a new exploration.
2, "ridge on the line" program refinement of public service, a farmer fortune mentor
Hubei province's "ridge on the line" full of deep feelings of the peasant masses, and effectively enhance the sense of service, always focus on the peasant masses are most concerned about, the most direct and most practical interests of propaganda and reporting to meet the peasant masses of agricultural science and technology, legal knowledge,Breeding technology, market information, cultural life and many other requirements, and guide the majority of farmers in the party's rich peasants under the policy of rich, and promote rural reform and development.
Xiangfan "Ridge uplink" from the July 28 broadcast has been broadcast 16, received more than 200 letters from farmers, more than 1,500 calls, has become a strong column Xiangfan TV columns. Tianmen "Ridge uplink" to run more than six months, has won the majority of the audience, especially the peasant masses great concern, trust and support, and constantly receive the audience into the phone and send text messages, many of them from Jingzhou, potential Jiang, Xiantao, Hanchuan, Yingcheng and other surrounding counties and cities in the audience, ask farming and breeding technology, market information and other related content. Shennongjia "Ridge uplink" received a letter from a friend of many farmers, "Ridge uplink" close to the lives of farmers, farmers would like to think, is the farmers program. Ezhou "Ridge uplink" has been running 25, received more than 400 letters from farmers, through the television media to solve more than 100 practical problems. Farmers friend said with deep feeling, "Ridge uplink" is to help us get rich friends mentor.
3, "Ridge uplink" program to lead the whole society to participate in the construction of new countryside, chorus' Hubei province 'Ridge up' closely to agricultural development, rural progress, farmers get rich this theme, fully publicize the party's ideas, accurately reflect the aspirations of farmers, Social conditions and public opinion, to ease public sentiment, to maximize the negative factors to dissolve and unite the hearts of the party and the people, for the new rural construction to create a good social and cultural environment; combined, three to the countryside ',, heart to heart' and so popular with farmers activities, The organization of diverse and rich content of the program development for the whole society to participate in the construction of new countryside provides a good platform to greatly meet the needs of the masses of farmers spiritual and cultural life, a party committee and government to promote the work of a powerful tool, Three rural 'bridge and link, to create a typical window of harmonious media' target positive efforts.
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