apple公司英文簡(jiǎn)介
蘋果公司，是美國的一家高科技公司。2014年，蘋果品牌超越谷歌(Google)，成為世界最具價(jià)值品牌。下面是學(xué)習(xí)啦小編為你整理的apple公司英文簡(jiǎn)介，希望對(duì)你有用!
蘋果公司簡(jiǎn)介
Is Apple (Apple Inc.)The United StatesA high-tech company.bySteve jobs、Steve wozniakAnd Wayne (Ron Wayne) and others founded on April 1, 1976, and named the United States Apple (Apple Computer Inc.), on January 9, 2007, changed its name to Apple headquarters is located inThe state of Californiathecupertino。
Apple's ipo listing on December 12, 1980, 2012, hit a record 3.5 billion in market value, as of June 2014, the company has become the world for three consecutive yearsMarket valueThe largest companies.Apple, the world top 500 in 2016listRanked ninth.On September 30, 2013, in the macro alliance group "best global brands" report, more than appleCoca-ColaTo become the world's most valuable brands.In 2014, applebrandbeyondGoogle(Google), to become the world's most valuable brands.
On July 20, 2016,"wealthReleased the latestThe world top 500List of apple ranked ninth 。
Beijing time at 1 am on September 8, 2016, 2016 apple product launches in the fall in the United StatesSan FranciscotheBill graham municipal hallA .In October, apple become the global top 100 most valuable brands in 2016 the first prize.
On January 6, 2017, eight o 'clock in the morning,"Red Friday"Sales promotion activity in apple's official website is launched, instant a large number of userswebsiteJust two minutes to snap up all participate in the activities of the headset was gone, website show ", because of the large demand for the purchase of the product does not contain Beats Solo3 Wireless headphone ".Apple's official website once paralyzed at the same time, the page cannot be opened.
In February 2017, the Brand Finance released 2017 annual list of top 500 global Brand, the company ranked second.
蘋果公司發(fā)展歷史
Apple inc.At the beginning of the creation, the main development and salesThe personal computerUp to 2014, dedicated to the design, development and sales of consumer electronics, computer software, and online servicesThe personal computer.Apple'sApple IIIn the 1970 s has contributed to the personal computer revolution, laterMacintoshThe relay in the 1980 s sustainable development.The company is mainly hardware productsMacComputer series,iPodThe media player,iPhoneSmart phones andiPadTablets;Online services includingiCloud、iTunes StoreandApp Store;Software includingOS XandiOSThe operating system,iTunesMultimedia web browser,SafariA web browser, andiLifeandiWorkCreativity and productivity suite.Apple is famous for its innovation in high-tech enterprises in the world.
Start a company
In 1971, the age of 16Steve jobs(Steve JobsStephen Wozniak) and the age of 21 (Stephen Wozniak) by friends and get to know.
In 1976,Steve jobsPersuaded ward assembly machines to sell to him, another friend, Wayne (Ron Wayne) joined, three people in the April 1 1976 The day ofApple computer company(Apple Computer Inc.).In may The same year, Steve jobs and a local computer store The Byte Shop, The shopkeeper Paul tyrael (Paul Terrell) ordering department became known as 50Apple IThe equipment, and at the time of delivery to pay each 0.Jobs made after the order, to sell their valuables for fundraising, and persuade large electronic components distributor Cramer Electronics store credit manager, the parts after the first payment, eventually jobs successfully completed the deal.
In January 1977, apple computer company officially registered as"Apple computer company". In the same year, ward design than successfullyApple IThe more advancedApple II.Jobs want to expand the company and the bank loans, but Wayne, because of the risk investment failure cause psychological shadow pulled out of the (the other is crazy for Wayne to choose to give up health work).The apple computer company, lack of funding.Mr Khoja jobs finally met Mike horse (Mike Markkula), MikeMr Khoja horse000 and on and onSteve jobsJointly signed a 0000 bank loans.
In April 1977, the company in the first Computer exhibition in the West bank (West squadron Computer Fair) on the Apple II.Apple II became the first in human historyThe personal computer.Apple II is also the first with the output of mono sound architecture, make the personal computer is no longer a mute.Apple has sold millions of type II in the 80 s, also has a variety of modified models, including Apple IIe and IIgs and so on.Until the late 90 s, between the two computers can still be found in many schools, becomeThe personal computerMasterpiece.
A public company
On December 12, 1980, the company ipo listing, in less than an hour, 4.6 million shares were snapped up, closed at a share on the same day.Calculated at the closing price, apple's senior produced four billionaires and more than 40 millionaire.At that time they attract money than in 1956ford(Ford) after any initial public offering (IPO), and than any in the history of the company to create moreThe millionaire.Within five years the company has entered the world top 500, was the fastest.
New product research and development
In the 80 s, apple personal computer business in emerging rivals.The heaviest weight of them is the "top" - IBM computer.
Apple launched in 1983 with the CEOSteve jobsNamed after the names of the daughters of the new computerApple Lisa, this is the world's first and a graphical user interfaceThe mouseCombination of personal computers.Lisa is a landmark of the computer, can say no Lisa, no Macintosh (early in the development of Mac, a lot of system software are on Lisa design), it has 16CPU，mouse, hard disk, and supports the graphical user interface and multitasking operating system, and random bundled the seven commercial software.In January 1983, with a net worth of 95 debut.Apple launched a above it again the product of The Times, but too expensive price and lack of the support of software developers, to makeApple computer companyAgain lose an opportunity of enterprise market share.Lisa is terminated in 1986, Yu Huo buried in UtahlandfillsThe computer is considered one of the worst apple products.
On January 24, 1984,Apple MacintoshRelease, the computer is equipped with new revolutionary of the operating system, become a milestone in the history of the development of the computer industry, the Mac has been introduced, which is popular, people rushed to snap up, apple's market share continues to rise.MacintoshFor apple's success, but it can't reach it best level.
In 1985, jobs received by President Reagan awarded the national medal of technology.Jobs insisted that apple computer software and hardware of the bundle, the apple computer can't gone popularization, plus mighty IBM also began to wake up, also introduced a personal computer, large market, the development of the new jobs computer never succeeded, and the directors, general manager of blame for the failure of the chairman Steve jobs.
Decline period
1985 4 menstrual by apple's board of directors has revoked the management power of jobs, jobs several times to regain power has not been successful, then on September 17, 1985 angry resigned from apple's chairman, selling his apple created NeXTComputer company after company.Soon the windows95 system was born, apple's market share fell off a cliff, almost on the brink of collapse.
On October 24, 1985, the then CEOJohn sculley(John Sculley) signed a bad contract in apple's history.He agreed with Microsoft if it continues for apple production software (such as Word, Excel) allows Microsoft to use part of apple's graphical interface technology.If Sculley didn't do the deal with Microsoft, Windows might never get involved, because it with MacOS similarity, clearly apple will easily win in any lawsuit against Microsoft.
In 1988, because Microsoft Windows2.0.3 used similar to Mac icon, to Microsoft and appleHPCompany filed for allegedly violating apple's copyright.This a lawsuit for the next six years, until August 24, 1993, court official verdict on apple's lawsuit in 1985 ruled that Microsoft Windows2.0.3 does not constitute infringement.Before they think "apple will easily in any lawsuits against Microsoft," the idea of the wind dissipate as the judge's decision.
Launched in 1989, sales of owe the ideal notebook Macintosh Portable, a laptop is more popularPowerBookLaunch the market in the early 1990 s.This is the first time andSONYThe joint design, and for today's popular laptop set up the appearance of modern standards.It is through the hinge support at the back of the screen, open the second part of the platform after placed the keyboard, the front is a trackball (later changed to touch the board).This from apple's products also includes the operating system (such as ProDOS,Mac OSandA/UX), network products, such asAppleTalk) and multimedia software (QuickTime).In addition, apple has developed the world's first PDA -Apple Newton, and then inspire developerswikitheHyperCardSoftware.
In 1990, with apple's sales decline, benghazi policy started and eventually will unseat its widespread controversy.inSteve jobsAfter leaving apple computer, the company's development as competent to make - Louis benghazi hand, before he is the head of France.Benghazi will product line into two directions, namely more "open" and high price, low profits, he think that should not be selling at the bottom end of the apple products.Canada west policy led to the price of apple products is higher and higher, the company has a low end of the project called "Drama", was eventually benghazi halted.
Apple launched in 1993NewtonTo create aPersonal digital assistants (pdas)(Personal Digital Assistance), the word is the first PDA.Sales although it owed to the ideal, but become a Palm Pilot andPocket PCProducts such as pioneers.Throughout the 1990 s, Microsoft started than apple get more new computer users.Apple's market share to drop from 20% to 5% over 10 years.In 1993,John sculleyResigned as CEO,Michael spindlerTo succeed.During his tenure he promoted low-end computers such as the Macintosh Classic, Macintosh II si, Macintosh LC.Continue to produce and executionApple NewtonCopland operating system and development policy, he also participated in apple and IBM,SUN、philipsThe merger talks.
In 1994, apple updated itMacintoshProduct line, introduced the Power Mac series.It is based on IBM,MOTOROLAAnd apple three common development PowerPC processor series.The processor USES RISC (reduced instruction set computing) structure, it exceeded Mac used by Motorola 680 x0 series, and has a different nature.Apple adjusted system software, it can make most of the old processor program to simulate running mode on PowerPC series.
In 1996,Gil amelioWho took over as CEO position.
On August 6, 1997, Microsoft USES the voting shares in exchange for 0 million to buy apple apple to press charges after Microsoft copyright infringement lawsuits and each built on a MacintoshInternet Explorer.(Microsoft has sold out in later held by apple stock.)Perhaps more significant, Microsoft also announced to continue to support it on the Mac version of office series, and quickly established the Macintosh software department.Mac version before this reversed Microsoft software from the PC version of the backward situation, it also makes it a number of awards.
Stage a comeback
NeXTComputer company founded in 1997, jobs and apple company acquisitions, and again returned to apple as chairman.
In 2001, apple launchedMac OS X, one based on jobs' NeXTStep operating system.It integrates the finallyUNIXStability, reliability and security, and ease of use of the Macintosh interface, and at the same time with professionals and consumers for the target market.OS X software including the old system simulation software, the method of making it can perform in OS X software written before.By appleCarbonLibrary, before the OS X software developed by relatively easy to cooperate and make use of the characteristic of OS X.
On October 23, 2001, appleiPoddigitalMusic playerA great success, with its exclusiveiTunesNetwork paid music download system, vanquishedSONY corp.theWalkmanSeries to become the world's share of the first portable music player, then introduced several more strengthened the apple iPod series products of unshakable position in the business of digital music market.In May 2001, apple announced the opening of the appleRetail stores.Store two main purposes: 1, to suppress the market share of apple's downward trend.2, to improve the poor affiliate marketing strategy.Initially, apple's retail stores only shop in the United States.At the end of 2003, is located in Tokyo's ginza store opened, this also is apple opened the first apple store outside the United States.Ginza district, Osaka, in August 2004, the opening of the store,NagoyaIn London, England's first European of shops also opened one after another.In May 2006, apple in Manhattan, New York's fifth avenue open 24 hours a day, with nearly 10 meters glass cube entrance to flagship store.
In early 2002, apple's first shows the new iMac G4.It consists of one and a half spherical base and a neck with a rotating support of digital flat panel display.This product in the summer of 2004 to stop production.
On August 31, 2004, shows apple G5 processor basediMacModel, and marketed in the middle of September.This model saves the base, theCPUAnd the computer hardware to hide inFlat panel displayThe back of the is supported by a streamlined aluminum foot only.The new iMac called iMac G5, was the world's thinnest desktop computer, about 5.1 cm thick (equivalent to about 2 inches).Products include the use of wireless LAN technology to connect different brand apple computerAirPort, as well asiBookG4 and computer.
On June 6, 2005WWDCConference, CEO Steve jobs announced that since 2006, will begin to use the Mac productsIntel(Intel) made by the CPU (Intel Core).
On April 5, 2006, apple launched allowed the use of Intel microprocessorsMacComputers running MicrosoftWindows XPThe software ofBoot Camp.It simplifies the install Windows task on Mac, step by step guide, the user can also choose is to use when restart the machineMac OS XorWindows.On August 29, 2006, issued a statement, apple computer companyGoogleThe company's chief executiveEric schmidtHas joined the apple board.Published in 2006, Steve jobs, the first to use Intel processors of desktop computers and laptops, iMac and MacBook Pro, respectively.Launched in 2006, the sixth generationiPodDigital music player, called iPodclassic.In 2006, the launch of the second generationiPod nanoDigital music player, andiPod miniAluminum shell of the same design.
In 2007, apple launched the iPhone, a combination of the iPod and the function of mobile phone products.It is also an online tool and flow computer.In 2007, launched the third generationiPod nanoUltra-thin digital music player, from narrow to wide flat shape.That same year, apple is also introducediPod touch.A month later, the company has sold more than 60 million programs, this is the company earned an average of one million business profits a day.Less than three months, apple has become the factory of the world's third largest mobile phone company.
In 2008,Steve jobsReleased on Mac World () out of the envelopeMacBook AirAt the time the thinnest notebook PC.In 2008, Steve jobs released the iPod nano 4th generation on Mac World, iPod touch, the second generation, the new design of the MacBook Pro and MacBook, and 24 inch Apple new LED Cinema Display.On July 11, 2008, apple launchediPhone 3G.IOS2x to provide global language version).At the same time, the company's website halt to the sale of the first generation of the iPhone, the official reason for the price is too high.
In 2009, apple's senior vice President of global marketing Philip Schiller in Mac World 2009 conference the redesigned 17 inch screen MacBook Pro.This year on March 3, upgrade versioniMacDid not change, but the appearance, its USES new NVIDIA graphics card, and small to reduce the price of the iMac, and updates including Mac mini and Mac Pro.On June 25, 2009, launched the new iPhone, namediPhone 3GS, S represents the speed, the iPhone 3 gs iPhone performance was the best one, its running speed is more than twice the first two generation of the iPhone, and joinThe compass, camera, etc.At the same time, apple's official website for iPhone3G to reduce the price.On September 10, 2009 update all iPod products (iPod touch, iPod classic, iPod nano), which support the fifth-generation iPod nano camera and radio function, launched iTunes 9, launched a Snow Leopard system.
On January 27, 2010, apple introduced the device.People think it is a very unique and novel products, however, the launch has not imagined.On April 3, the series products (wi-fi, wi-fi + 3 g);June 7-11 (USA), local time, apple held in San Francisco's Moscone West conference and exhibition center, apple released the fourth generation iPhone, model foriPhone 4。
March 2, 2011, the two series products (wi-fi, wi-fi + 3 g);On May 6 (Beijing time), apple retail locations in China sell it formally, trading price 3688 yuan, each of two (2).On October 5, to launchiPhone 4S，iOS 5，iCloud.At the same time the iPhone 4 g version 8.Apple's website officially discontinued iPhone3G and announced production iPhone3G.
After the era of Steve jobs
On August 24, 2011, Mr. Jobs stepped down as apple CEO, the board of directors appointed former chief operating officer Tim cook for the company's new chief executive, Steve jobs was elected chairman of the board of directors.On October 5, 2011, Steve jobs has died.Cook took over after did not make significant changes to the company, generally in accordance with the direction of the era of Steve jobs to continue operation of the company.On January 10, 2012, apple's 0 million acquisition of Israel Anobit memory manufacturers, at the same time set up r&d center in the local.
In April 2012, the apple with the market capitalisation of more than 0 billion held the first place.On June 12, 1 in the morning (Beijing time), when the apple worldwide developers conference (WWDC) in San Francisco on the official launch of a new generation of mobile operating system iOS 6, and launch new MacBook Pro and other new products, and independent research and development of 3 d map application.On September 12, apple released a new generationiPhone5As well asiPod touch 5.Website to stop selling the iphone 3 gs and has suspended the iphone 3 gs.September 20 (Beijing time), apple, the new systemiOS 6The official online updates.
On June 10, 2013, apple held in 2013WWDC, a range of small upgrade the MacBook Air, and publish the new Mac Pro, iOS and OS 10.9 7.On September 11, apple released the iPhone 5 and iPhone 5 s c, formal halt to the sale of the iPhone 5 and iPhone 4 (with the exception of China and Brazil) and announced to suspend production.In 2013, the United States, the latest data from the survey FactSet, according to apple's return to the global market value at the top.
On September 10, 014, Apple at the cooper, Flint theatre (Flint Center held a conference, rumors have long iPhone6, 6 Plus the iPhone, and Apple's first wearable smart devices Apple Watch.On October 17, apple Infinite Loop in cupertino, California headquarters park Town Hall Hall held on the theme of "long (It 's had been way too long)" of the product launch.This is also the apple iPhone6, after being issued, the iPhone 6 Plus apple second large conference held in the fall.At the conference, apple officially launched the Air 2, the mini 3, retina screen the iMac, the new Mac mini and iOS 8.1 and Yosemite system. All machines are made in the new product and new fingerprint identification function may be used.On November 4, apple plans to set up apple university in China, seeking to consolidate its status in China's long-term business.Apple company vice President and President of the university of Joel Podolny is interviewing candidates in China of the principal.On November 4, apple's first eurobonds, divide into two batch of 8 and 12 year a total of 2.8 billion euros, of which 8 10-year bond yields at 1.082%, 12 10-year bond yield is 1.671%, the yield is lower than the previous issue all the time the same euro-denominated corporate bonds.
On November 11, 014,alibabaExecutive vice chairmanMr. TsaiSaid that alibaba and apple are discussing potential cooperation in the field of payment.
On January 9, 2015, apple has recruitmentHPJohn Solomon, senior executives (John Solomon), responsible for the products for the enterprise market marketing.
On January 28, 2015, research firm Canalys said the apple in the fourth quarter of 2014 for the first time a smartphone market in China's largest manufacturers.
On February 21, 015, the apple of the public, will be the first to launch the iOS beta.
On March 9, 2015, the company in the spring of 2015 conference held in San Francisco, California, USA, new product appearance.
On April 17, 2015, apple and nonprofit environmental organization The Conservation Fund, Maine in The United States and north Carolina have purchased more than 36000 acres (220000 acres) vulnerable forest, use that for paper and packaging to provide renewable materials.
On September 9, 2015, the company in the United States San Francisco bill graham municipal hall, the fall of 2015 conference, new product appearance.
On March 21, 2016, the company in California, the city of cupertino held 2016 spring new product launch, apple will launch 4 inches small screen mobile phone and the new device.
In February 2017, IDC announced global smartphone sales data in 2016, apple mobile ranked second
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