歷年廣東高考英語真題及答案(2)

時間：2017-08-25 17:34:42 劉惠25由分享

　　Sports account for a growing amount of income made on the sales of commercial time bytelevision companies. Many television companies have used sports to attract viewers fromparticular sections of the general public, and then they have sold audiences to advertisers.

　　An attraction of sport programs for the major U.S. media companies is that events are oftenheld on Saturday and Sunday afternoons-the slowest time periods of the week for generaltelevision viewing. Sport events are the most popular weekend programs, especially amongmale viewers who may not watch much television at other times during the week. This meansthe television networks are able to sell advertising time at relatively high prices during whatnormally would be dead time for programming.

　　Media corporations also use sports to attract commercial sponsors that might take theiradvertising dollars elsewhere if television stations did not report certain sports. The people inthe advertising departments of major corporations realize that sports attract made viewers.They also realize that most business travelers are men and that many men make familydecisions on the purchases of computers, cars and life insurance.

　　Golf and tennis are special cases for television programming. These sports attract few viewers,and the ratings(收視率)are unusually low. However, the audience for these sports is attractiveto certain advertisers. It is made up of people from the highest income groups in the UnitedStates, to certain advertisers. It is made up of people from the highest income groups in theUnited States, including many lawyers and business managers. This is why television reportingof golf and tennis is sponsored by companies selling high-priced cars. business and personalcomputer, and holiday trips .This is also why the networks continue to carry these programsregardless of low ratings.

　　Advertisers are willing to pay high fees to reach high-income consumers and those managerswho make decisions to buy thousands of "company cars" and computer, with such viewers,these programs don't need high ratings to stay on the air.

　　41.Television sport programs on weekend afternoons .

　　A. result in more sport event B. get more viewers to play sports

　　C. make more people interested i n television

　　D. bring more money to the television networks

　　42.Why would weekend afternoons become dead time without sport programs?

　　A. Because there would be few viewers B. Because the advertisers would be off work

　　C. Because television programs would go slowly

　　D. Because viewers would pay less for watching television

　　43.In many families, men make decision on .

　　A. holiday B. sports viewing C. television shopping D. expensive purchases

　　44.The ratings are not important for golf and tennis programs because .

　　A. their advertisers are carmakers B. their viewers are attracted by sports

　　C. their advertisers target at rich people D. their viewers can afford expensive cars

　　45.What is the passage mainly about?

　　A. Television viewers are determined by male viewers

　　B. Rich viewers contribute most to television companies

　　C. Sports are gaining importance in advertising on television

　　D. Commercial advertisers are the major sponsors of sport event

　　第二節(jié) 信息匹配(共5小題;每小題2分，滿分10分)

　　閱讀下列應(yīng)用文及相關(guān)信息，并按照要求匹配信息。請在答題卡上將對應(yīng)題號的相應(yīng)選項字母涂黑。

　　首先閱讀下列某實習(xí)編輯從一組讀者來信中整理出來的關(guān)鍵備忘信息：

　　50. Dear Editor,

　　I'm a 30-year-old teacher of English at a middle school. I'd be happy to make friends with bothfellow teachers and students of English around the world. I also wish to find penfriends for mystudents between 13 and 20 years old. My interests are letter writing, listening to western popmusic, exchanging gifts, and collecting stamps, maps, picture postcards and coins.

　　Mr.S. Thevachandra

　　47/1,Kalm Unai

　　Sri Lanka

　?、?寫作 (共兩節(jié)，滿分40分)

　　第一節(jié) 基礎(chǔ)寫作 (共1小題;滿分15分)

　　你接受了一項寫作任務(wù)，要為英語校報寫一篇人物介紹。

　　【寫作內(nèi)容】

　　請根據(jù)以下信息，介紹一位傳奇人物

　　姓名：Allan Stewart

　　國籍：澳大利亞

　　出生日期：1915年3月7日

　　世界紀(jì)錄：2006年獲碩士學(xué)位時年齡最大

　　學(xué)習(xí)態(tài)度：挑戰(zhàn)自我，永遠(yuǎn)為時不晚。

　　第一個學(xué)位：1936年獲得

　　第二個學(xué)位：醫(yī)學(xué)博士

　　第三個學(xué)位：80多歲時決定學(xué)習(xí)法律，2006年獲得碩士學(xué)位。

　　第四個學(xué)位：2012年通過網(wǎng)絡(luò)學(xué)習(xí)獲得，善于合理安排學(xué)習(xí)時間，受到老師表揚。

　　*碩士學(xué)位：master's degree; **博士：doctor

　　[寫作要求]

　　只能用5個句子表達(dá)全部內(nèi)容

　　[評分標(biāo)準(zhǔn)]

　　句子結(jié)構(gòu)準(zhǔn)確，信息內(nèi)容完整，篇章連貫。

　　第二節(jié) 讀寫任務(wù)(共1小題;滿分25分)

　　閱讀下面短文，然后按要求寫一篇150詞左右的英語短文。

　　My husband received a letter a month ago a young woman who had been his student when shewas in middle school. She was writing because she wanted to thank for having a great influencein her life.

　　In the letter she wrote,"You were the teacher who helped me discover my talent for math.Before you came to teach us, I had been terribly poor at math, and had never thought that Iwould be interested in it. To my surprise, you magically showed me the beauty of math. I guessthat was the turning point of my attitude towards it. Gradually my interest in it began to grow.Thanks to your encouragement, I made continuous progress in math, and finally made up mymind to study it in the university. Today I am working as an accountant at Valley MedicalCenter in California. You played an important part. Thank you!"

　　What a wonderful gift to a retired teacher! My husband has received many letters from studentsover the years. This one was special, for it arrived at this time in his life when he is in very poorhealth.

　　[寫作內(nèi)容]

　　1.以約30個詞概括上文的主要內(nèi)容。

　　2.以約120個詞就老師影響學(xué)生的話題談?wù)勀愕南敕?，?nèi)容包括：

　　(1)上文使你想起哪位對你幫助最大的老師;

　　(2)舉例說明該老師對你學(xué)習(xí)或成長的影響;

　　(3)你怎樣看待老師對學(xué)生的影響。

　　[寫作要求]

　　1.作文中可以使用親身經(jīng)歷或虛構(gòu)的故事，也可以參照閱讀材料的內(nèi)容，但不得直接引用原文中的句子。

　　2.作文中不能出現(xiàn)真實姓名和學(xué)校名稱。

　　[評分標(biāo)準(zhǔn)]

　　概括準(zhǔn)確，語言規(guī)范，內(nèi)容合適，語篇連貫