關(guān)于商務(wù)英語對(duì)話范文
商務(wù)英語是特指人們?cè)陂_展國際商務(wù)相關(guān)工作中會(huì)涉及到的英語知識(shí)。學(xué)習(xí)啦小編整理了關(guān)于商務(wù)英語對(duì)話范文，歡迎閱讀!
關(guān)于商務(wù)英語對(duì)話范文一
金: As for the selection of business media, would you like to share some thoughts with us?
對(duì)于商業(yè)媒體的選擇方面.您能和我分享一下您的想法嗎?
林: Well, the key is that advertisers must study the audience they wish to reach before buying any media, whether at home or aboard.
哦.關(guān)鍵在于廣告主在購買媒體.無論是國內(nèi)還是國外的之前.必須研究他們的目標(biāo)受眾.
金: Say, we plan to use newspaper to advertise our products. Any suggestions?
比如說.我們打算用報(bào)紙來宣傳我們的產(chǎn)品.您有什么號(hào)的建議嗎?
林: To get the most from the advertising budget, you must know the characteristics of a newspaper`s readership: the median age, sex, occupation, income, educational level, and buying habits of the typical reader.
為了更好地利用廣告預(yù)算.你必須了解報(bào)紙讀者的特征:典型讀者的平均年齡.性別.職業(yè).收入.教育水平和購買習(xí)慣.
金: Compared with other media, any advantages for newspaper?
相對(duì)于其他的媒體.報(bào)紙有什么優(yōu)勢(shì)呢?
林: Studies show that newspaper ads rank highest in credibility; TV commercials are a distant second.
研究表明.在可信度方面.報(bào)紙廣告名列第一.電視廣告屈居第二.而且差距不小.
金: Newspaper must have their shortcomings.
那報(bào)紙一定有它的缺點(diǎn)吧?
林: Definitely. Newspapers also have disadvantages: lack of audience selectivity, short lifespan, poor production quality, heavy advertising competition, potentially poor ad placement, and overlapping circulation.
當(dāng)然.報(bào)紙也有缺點(diǎn).如對(duì)受眾而言缺乏選擇性.壽命短.印刷質(zhì)量差.廣告競(jìng)爭(zhēng)激烈.廣告發(fā)布的位置可能不好.發(fā)行重疊等.
金: Then what about magazines?
那么雜志呢?
林: Magazines offer distinct advantages. They are the most selective of all mass media and are flexible in both readership and advertising. Unsurpassed color, excellent reproduction quality, authority and credibility, long shelf life, so many advantages. Of c
雜志具有明顯的優(yōu)勢(shì).在所有的大眾媒體中.它的選擇性最強(qiáng).在讀者和廣告方面也具有彈性.無與倫比的色彩.出色的再現(xiàn)質(zhì)量.權(quán)威性和可信性.壽命長等眾多優(yōu)點(diǎn).當(dāng)然.有些雜志的廣告成本也很高.
關(guān)于商務(wù)英語對(duì)話范文二
林小姐: What were the Market Research findings?
市場(chǎng)調(diào)研部的調(diào)查結(jié)果是什么?
劉先生: Well, it looks as if there's a fair market for the product at the moment. They think, though, that it'll take a few years for it to really catch on.
嗯.看來目前這種產(chǎn)品的市場(chǎng)還不錯(cuò).然而他們認(rèn)為還得好幾年才能使這種產(chǎn)品流行起來.
林小姐: That' s understandable. We'll have to run a good advertising campaign.
這是可以理解的.我們應(yīng)該好好開展一個(gè)廣告運(yùn)動(dòng).
劉先生: I think we're on to something big.
那當(dāng)然.我認(rèn)為我們還得干一些更大的.
林小姐: That's for sure. We must do the most complete testing possible before we begin to market it.
對(duì).我們必須干得徹底.在該產(chǎn)品上市前.我們必須盡可能全面地測(cè)試.
劉先生: That's for sure. We want it to be a success.
是的.我們希望這能成功.
關(guān)于商務(wù)英語對(duì)話范文三
婷: Good morning, Carla. How are you today?
早上好.Carla.你今天過得怎么樣?
凱勒: I'm doing fine. How about you?
我很好.你呢?
婷: Great, thanks. So, what's the status of our advertising campaign?
很好.謝謝.我們公司的廣告宣傳作得怎么樣了?
凱勒: As I mentioned before, a national campaign will start next month. We've decided to use a variety of media for full coverage. First, we'll have 30-second spots on television once a day for 3 weeks. At the same time, we'll do 15-second radio commercials
如我以前所提到的，我們下個(gè)月將開始全國范圍內(nèi)的宣傳活動(dòng)。我們已經(jīng)決定利用各種媒體做全面宣傳。首先，我們?cè)陔娨暽献龀掷m(xù)三個(gè)禮拜的廣告，每天一次，每次30秒。同時(shí)，我們還會(huì)選人口較多的城市，用電臺(tái)廣播宣傳，每天三次，每次15秒。最后，我們還會(huì)有一些戶外宣傳活動(dòng)，在大城市的主要入口處樹立廣告牌。
婷: What style will the ads be?
那么采取什么樣的風(fēng)格呢?
凱勒: We're focusing on slice of life, showing how you can beat the summer heat by biting into a cool ice-cream sandwich. We'll also show everyone there are variety of flavors and they're not stuck with just vanilla.
我們將把焦點(diǎn)放在日常生活方面.告訴你只要吃一個(gè)冰淇淋三明治.就能消除夏日炎熱.我們還會(huì)給大家展示我們多種口味的冰淇淋.香草并不是唯一的口味.
婷: Sounds like an ideal approach. Will we have a new slogan?
似乎是個(gè)完美的方案.我們會(huì)有新的口號(hào)嗎?
凱勒: Definitely. The advertising agency's working on that right now. They'll have some proposals ready by the end of the week.
當(dāng)然.廣告代理商正在設(shè)計(jì)呢.這個(gè)周末會(huì)出臺(tái)一些新的策劃.
婷: Sounds like we'll have a winner on our hands!
聽起來我們將會(huì)成為一個(gè)大贏家.
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