關(guān)于商業(yè)的英語對(duì)話話題閱讀(2)
關(guān)于商業(yè)的英語對(duì)話 ：Advertising 廣告
Helen：We want to use the right marketing mix to reach our target market.
海倫：我們想要使用正確的行銷媒體來達(dá)到市場(chǎng)目標(biāo)。
Leonard：Certainly. We've done some tactical planning already. We think we've come up with a good plan.
李?yuàn)W納德：當(dāng)然。我們已經(jīng)完成一些戰(zhàn)略計(jì)劃。我們認(rèn)為我們已經(jīng)提出一項(xiàng)不錯(cuò)的計(jì)劃。
Helen：What media do you plan to use?
海倫：你們準(zhǔn)備使用何種媒體?
Leonard：Well, taking into account the image you want to project, we've asked our copywriters to prepare copy for computer magazines and the Internet first.
李?yuàn)W納德：考慮到你們想要表現(xiàn)的形象，我們已要求撰寫文案的同事準(zhǔn)備好計(jì)算機(jī)雜志稿及網(wǎng)際網(wǎng)絡(luò)用稿。
Helen：So that way, our advertising dollars would be focused on people we know are computer users.
海倫：這樣一來，我們的廣告花費(fèi)就會(huì)針對(duì)在，如我們所知，計(jì)算機(jī)使用者身上。
Leonard：Yes. We'll also run billboard and newspaper ads to help create broad brand recognition.
李?yuàn)W納德：是的。我們還同時(shí)刊登廣告看板及報(bào)紙廣告來幫助創(chuàng)立明顯的品牌識(shí)別。
Helen：Will there be any direct mail?
海倫：會(huì)有任何廣告郵件嗎?
Leonard：No. That would not be correct for a manufacturer like you. Leave that to the retailers.
李?yuàn)W納德：沒有。對(duì)像你們這樣的制造商來說，那并不是正確的作法。把這種方式留給零售商吧。
Helen：Good point. Please prepare a more detailed proposal, and then I'll pitch it to the higher-ups.
海倫：說得沒錯(cuò)。請(qǐng)準(zhǔn)備一份更詳細(xì)的提案，然后我會(huì)把它推銷給高階主管。
Leonard：Great. We'll get started right away.
李?yuàn)W納德：太好了。我們馬上準(zhǔn)備。
關(guān)于商業(yè)的英語對(duì)話 ：Promotional Activities 促銷活動(dòng)
Lester：As you know, the FastTrek 2000 is due for release next month. I think we've finally worked the kinks out.
萊司特：正如你所知，F(xiàn)astTrek 2000 預(yù)定在下個(gè)月推出。我想我們已經(jīng)解決了所有瑣碎的問題。
Helen：Great. That's vital. Quality is the focus of the ad campaign. The boards must work well if they're going to be the cash cow we want them to be.
海倫：太好了。那很重要。品質(zhì)是廣告活動(dòng)的焦點(diǎn)。如果要讓這些適配卡如我們所要的成為搖錢樹的話，就不能出亂子。
Lester：Let's go over our promotion plans again.
萊司特：我們?cè)倏匆槐槲覀兊拇黉N計(jì)劃。
Helen：OK. We have six major retailers running demonstrations at most branches. And our exhibition team is already on the road setting up for computer shows.
海倫：我們有六家主要的零售商在大部分的分店做展示。而且我們的展示隊(duì)伍已經(jīng)為計(jì)算機(jī)展在起跑了。
Lester：Good. What about print and radio?
萊司特：很好，那印刷品和廣播呢?
Helen：We've taken out full-page ads for two large trade magazines. And more important, our press releases have been well received.
海倫：我們?cè)趦杉掖蟮纳虡I(yè)雜志刊登了全版廣告。更重要的是，我們的新聞稿已經(jīng)全被采納了。
Lester：Any larger ads?
萊司特：有再大一點(diǎn)的廣告嗎?
Helen：Yes. We're putting the same full-page ad in the Sunday edition of three major newspapers.
海倫：有的。我們?cè)谌髨?bào)的星期天版面放了相同的全版廣告。
Lester：Sounds perfect.
萊司特：聽起來很周全。
Helen：But nothing ever works out as you want it. So I have a number of other tricks up my sleeve, as well.
海倫：不過有時(shí)候就是會(huì)事與愿違，所以我還有很多其它的妙計(jì)。
關(guān)于商業(yè)的英語對(duì)話 ： Inquiring about products 詢問產(chǎn)品
Tracy：You seem to be interested in our new J7 cellular telephone. Would you like to know more about it?
崔西：您似乎對(duì)我們新型的J7 行動(dòng)電話很感興趣。您想知道更多的信息嗎?
Harold：Yes, I would. What does this button here do?
哈洛德：是的，我想知道。這里這個(gè)按鈕是作什么用的?
Tracy：That button is for our call screening function. It allows you to identify the caller before you answer the call.
崔西：那個(gè)按鈕是來電顯示功能。它可以讓您在接電話之前先知道是誰來電。
Harold：What else can you tell me about this phone?
哈洛德：這個(gè)電話還有什么其它功能嗎?
Tracy：This special phone utilizes state-of-the-art technology to bring you several unique functions in addition to the call screening feature.
崔西：這個(gè)特殊的電話除了來電顯示的特色外，還運(yùn)用最新科技提供您幾項(xiàng)獨(dú)特的功能。
Harold：So, what are the unique functions?
哈洛德：是什么獨(dú)特的功能呢?
Tracy：Oh, it's loaded with them. If you are outside of your service area, this cell phone can still receive messages.
崔西：喔，功能有很多。就算你在系統(tǒng)服務(wù)區(qū)外，這支大哥大還是可以收到訊息。
Harold：No kidding?
哈洛德：真的嗎?
Tracy：In addition to that, it has a vibration feature that will let you know when you have a call if you don't want the ringing sound to interrupt important meetings. Here is our brochure with all the details.
崔西：除了這點(diǎn)之外，如果您不想讓電話鈴聲打斷重要會(huì)議，還有震動(dòng)功能可以通知你有來電。這是詳細(xì)的產(chǎn)品簡介。
Harold：What is the price of the J7 model?
哈洛德：J7 這一型的價(jià)格是多少?
Tracy：The list price is US0 per unit. We're offering a special in-show discount of 10%.
崔西：標(biāo)價(jià)是每支美金一百一十美元。在展示會(huì)場(chǎng)我們會(huì)有打九折的特價(jià)。
Harold：Well, I'll have to contact my office and get back to you. Thanks.
哈洛德：嗯，我得和公司聯(lián)絡(luò)之后再過來找你，謝謝。