如何寫商業(yè)計(jì)劃書概述

　　尋找資金有竅門,惟有好的商業(yè)計(jì)劃書。從本期開始,將每月推出“如何撰寫商業(yè)計(jì)劃書”。 書寫好的商業(yè)計(jì)劃書的過程是一個(gè)艱苦的過程。你可以通過這個(gè)過程更詳細(xì)、更真實(shí)地了解本企業(yè)的運(yùn)作過程,對(duì)企業(yè)的各個(gè)階段的發(fā)展計(jì)劃更加了如指掌,對(duì)企業(yè)未來的發(fā)展成竹在胸。

　　如何寫商業(yè)計(jì)劃書概述

　　概述是整個(gè)商業(yè)計(jì)劃的第一部分，相當(dāng)于整個(gè)商業(yè)計(jì)劃的濃縮，使整個(gè)商業(yè)計(jì)劃的精華所在。一般將概述放在最后書寫，頁數(shù)應(yīng)控制在2頁以內(nèi)。

　　概述應(yīng)包括的基本內(nèi)容有：

　　企業(yè)的宗旨，例如：

　　In 2007, ABC Corporation was created to...

　　Now, ABC Corporation is at a point where…

　　背景介紹，例如：

　　For many years people have…

　　The condition of the industry today is such that…

　　產(chǎn)品或服務(wù)及市場(chǎng)競(jìng)爭(zhēng)情況，例如：

　　We have just completed the development of S30 – a novel and proprietary construction tool compared to competitive products, our S30 can…

　　企業(yè)目標(biāo)，例如：

　　Our objective, at this time, is to propel the company into a prominent market position. We feel that within 5 years ABC Corporation will be in a suitable condition for further expansion, an initial public offering or profitable acquisition. To accomplish this goal we…

　　管理團(tuán)隊(duì)和管理組織，例如：

　　Our management team consists of 5 men and women whose backgrounds consist of 10 years of marketing with…

　　市場(chǎng)策略，例如：

　　The fundamental thrust of our marketing strategy consists of…

　　財(cái)務(wù)狀況和計(jì)劃，例如：

　　In 5 years we will have… and our investors will be able to…

　　結(jié)論，例如：

　　ABC Corporation enjoys an established track-record of excellent support for our customers. Their expressions of satisfaction and encouragement are numerous, and we intend to continue our advances in the…