商業(yè)計(jì)劃書范例

　　接下來(lái)小編為大家整理了商業(yè)計(jì)劃書范例，希望對(duì)你有幫助哦!

　　一、生產(chǎn)分析

　　這部分主要包括以下內(nèi)容：

　　1. 新產(chǎn)品的生產(chǎn)經(jīng)營(yíng)計(jì)劃;

　　2. 公司現(xiàn)有的生產(chǎn)技術(shù)能力;

　　3. 品質(zhì)控制和質(zhì)量改進(jìn)能力;

　　4. 現(xiàn)有生產(chǎn)設(shè)備或?qū)⒁?gòu)置的生產(chǎn)設(shè)備;

　　5. 改進(jìn)或購(gòu)置生產(chǎn)設(shè)備的成本;

　　6. 現(xiàn)有的生產(chǎn)工藝流程

　　研發(fā)階段，例如：

　　Much of the time and effort at (Company) during the past XXX year period has been spent on research and XXX product/process development.

　　生產(chǎn)制造，例如：

　　The process used to produce (product) begins with XXX (full description).

　　產(chǎn)品性能，例如：

　　The acquisition cost for land and improvements is $XXX which will be allocated in XXX increments.

　　關(guān)于設(shè)備，例如：

　　This equipment is used in the processes as described and configured above to ensure yield, lead-time, and costs are sufficient to provide projected gross margin.

　　二、市場(chǎng)策略

　　市場(chǎng)營(yíng)銷策略極富挑戰(zhàn)性，投資者希望了解公司的產(chǎn)品從生產(chǎn)到大最終用戶手中的全過(guò)程，因此這部分應(yīng)該包括以下內(nèi)容：

　　1. 營(yíng)銷機(jī)構(gòu)和營(yíng)銷隊(duì)伍;

　　2. 營(yíng)銷渠道的選擇和營(yíng)銷網(wǎng)絡(luò)的構(gòu)建;

　　3. 廣告策略和促銷策略;

　　4. 價(jià)格策略;

　　5. 市場(chǎng)滲透與開拓計(jì)劃;

　　6. 市場(chǎng)營(yíng)銷中意外情況的應(yīng)急對(duì)策等。

　　價(jià)格制定策略，例如：

　　The prices for our products /services are determined first and foremost by XXX (competition, costs, suppliers, manufacturers, package deals).

　　關(guān)于折扣，例如：

　　We can take advantage of volume purchases by XXX.

　　關(guān)于直銷，例如：

　　The majority of sales will be through direct sales by the (Company) sales staff. (Company) anticipates hiring XXX additional sales representatives to (cover additional territories, retailers, distributors, markets, sell specific products /services).

　　銷售渠道，例如：

　　By operating within these distribution channels in this manner we feel that we can maintain control of our market. In addition, we can generate growth at a reasonable pace and obtain excellent sales results.

　　關(guān)于顧客服務(wù)，例如：

　　Another service to add value is to provide warehousing of customer inventory. This allows us to book larger orders and provide faster order response.

　　三、市場(chǎng)分析

　　這部分內(nèi)容包括行業(yè)分析、市場(chǎng)分析和競(jìng)爭(zhēng)分析。行業(yè)分析包括企業(yè)所在行業(yè)概述、對(duì)行業(yè)發(fā)展方向的預(yù)測(cè)、對(duì)驅(qū)動(dòng)因素的分析。市場(chǎng)分析的核心內(nèi)容是在市場(chǎng)細(xì)分的基礎(chǔ)上確定目標(biāo)市場(chǎng)。要讓投資者了解市場(chǎng)的規(guī)模有足夠大的贏利空間和發(fā)展空間;知道市場(chǎng)有良好的發(fā)展前景，即所確定的目標(biāo)市場(chǎng)在未來(lái)將會(huì)長(zhǎng)生不衰。競(jìng)爭(zhēng)分析中要對(duì)全部競(jìng)爭(zhēng)產(chǎn)品及競(jìng)爭(zhēng)廠家作出描述與分析。尤其要分析這些競(jìng)爭(zhēng)對(duì)手所占有的市場(chǎng)份額、年銷量與銷售收入，以及他們的財(cái)務(wù)實(shí)力。此外還要對(duì)自己產(chǎn)品所具有的優(yōu)勢(shì)作分析，對(duì)未來(lái)市場(chǎng)變化趨勢(shì)作預(yù)測(cè)。

　　介紹目標(biāo)顧客購(gòu)買的原因，例如：

　　It is easy to understand why the principal buying motives are XXX because XXX.

　　介紹項(xiàng)目標(biāo)顧客的特點(diǎn)，例如：

　　Young Married Couples

　　Age: 35-55

　　Income: Medium to high

　　Sex: Male or Female

　　Family: Married or no children

　　Geographic: Suburban

　　Occupation: White collar

　　Attitude: Early adapters

　　描述產(chǎn)品的競(jìng)爭(zhēng)優(yōu)勢(shì)，例如：

　　The ability to XXX (what it can do) is unique to this product/service, and our research indicates that its performance is superior to anything else on the market today.

　　對(duì)競(jìng)爭(zhēng)產(chǎn)品做對(duì)比，例如：

　　Companies with competitive products/services in this market are XXX. XXX (competitor) products only operate in a XXX (limited, etc.) way.

　　四、組織結(jié)構(gòu)

　　投資者考察企業(yè)時(shí)，管理是最為重要的因素。沒(méi)有一支優(yōu)秀的管理團(tuán)隊(duì)和有效的組織模式，科技成果不可能和資本很好結(jié)合創(chuàng)造現(xiàn)實(shí)的生產(chǎn)力。一般需要介紹的管理人員有：總裁、常務(wù)副總裁、人事部總監(jiān)、營(yíng)銷副總裁、財(cái)務(wù)副總裁、生產(chǎn)部總監(jiān)。對(duì)每一位關(guān)鍵人員用文章一個(gè)段落的篇幅進(jìn)行描述就可以。介紹組織結(jié)構(gòu)時(shí)要注意以下問(wèn)題：

　　1. 主要管理人員和專業(yè)人員的發(fā)展路徑是怎樣的?他們具有哪些技能?

　　2. 公司未來(lái)的組織機(jī)構(gòu)是怎樣的?

　　3. 誰(shuí)將成為部門領(lǐng)導(dǎo)者?

　　4. 在哪些領(lǐng)域的管理應(yīng)該加強(qiáng)?

　　5. 報(bào)酬機(jī)制如何?

　　團(tuán)隊(duì)結(jié)構(gòu)介紹，例如：

　　Of the XXX people who make up the development staff, there are XXX founders who hold the following positions:

　　XXX, President

　　XXX, Vice President of Finance

　　XXX, Vice President of Marketing

　　XXX, Vice President of Sales

　　XXX, Vice President of Engineering

　　XXX, Vice President of Research

　　XXX, Vice President of Operations

　　XXX, Director of Marketing

　　XXX, Manager XXX Development

　　XXX, Corporate Attorney

　　管理人員描述，例如：

　　XXX, President

　　XXX Degree, University of XXX

　　XXX’s professional experience includes many different areas in the XXX industry.

　　人力資源需求，例如：

　　(Company) development team recognizes that additional staff is required to properly support marketing, sales, research, and support functions.